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    Noah denkt™  -
    Project for Philosophical Evaluations of the Economy
About Noah denkt™ / Q & A

Q: What is Noah denkt™?
A: Noah denkt™ is a philosophical business project that tries to prove that following the Golden Rule of
Reciprocity makes you wiser, provides for a better business strategy and thereby helps you to eventually make
more money than you would have been able to do if you had not followed that Golden Rule.

Q: What exactly is the
Golden Rule of Reciprocity that you are referring to here?
A: The Golden Rule of Reciprocity stipulates that you should not do to others what you do not want them to do to
you. In that it is akin to the concept of the “Categorical Imperative” which was developed by the German
philosopher Immanuel Kant and which we view as equally applicable in this context.

Q: Why does it make you wiser and why does it provide for a better business strategy to follow the Golden Rule?
A: If you embrace the spirit of the Golden Rule you come to a deeper understanding of the issues; you develop a
better intuition about what’s reasonable and what isn’t, and you will be able to speculate more correctly about
future market conditions since you are more at peace with yourself than you would otherwise be. All that, in turn,
will help you to make fewer mistakes when it comes to deciding your business strategy. And so it is only logical
you will eventually die richer this way as if you had else been able to. (
Click here for more background on  Noah
denkt™’s views on the Golden Rule/Categorical Imperative)

Q: We always thought that reciprocal behavior aims at ensuring social stability in a free society and that it does
not offer any other material gain to those who embrace it?
A: It is true that the original concept of the “Categorical Imperative” promises nothing else but spiritual happiness
(or “Glueckseligkeit” in Kant’s own words) to its followers. It would be wrong though to presume that there can be
a reasonable happiness without any kind of material success.

Q: That is perhaps true.  At the same time though it isn’t just any success that Noah denkt™ is after. Much rather
is it an overwhelming success that you are insinuating here, when you claim, that followers of the Golden Rule will
eventually leave more money behind than those who have not followed it. This assertion, however, appears to be
in violation of the original idealistic intention of the Golden Rule.
A: It may be true that our interpretation of the categorical imperative takes it a step further than it has originally
been. We believe though that our analysis is borne out by the facts on the ground. In particular, do we believe
that it is the reality of an interconnected and fast-paced global market which makes it ever less likely that anyone
therein will be able to get through life without having to face sooner or later the positive or negative
consequences of his own actions. And it is this observation of an ever faster deconstruction and turnaround of
fashionable trends, inflation bubbles and success stories which leads us to presume that the ultimate financial
winner in this scenario will be a business strategy that has consistently embraced the wisdom of a Golden Rule

Q: It is true though that there is no scientific evidence at this point which conclusively supports your view.
A: No, there is only anecdotal evidence. But we feel that this is good enough for us to build our personal hopes
and our business strategy on it.

Q: So how precisely does Noah denkt™ plan to prove the superiority of a Golden Rule strategy?
A: By demonstrating on this web platform that we can better predict the future of financial markets than those who
have no other impediment in sight than the barren letter of the law when it comes to pursuing their happiness and
their profit.
(To check Noah denkt™’s success record in this please click here.)

Q: Could you expand on that latter point a little more?
A: Sure. Noah denkt™ is of the opinion that the current financial logic which places all responsibility for the
preservation of the economic balance on the shoulders of others, i.e. the government, the central bank or the self-
healing forces of freedom is fundamentally flawed. After all, it is already apparent now that it is more and more
difficult for the counter-cyclical forces of government bureaucracy to remedy the market distortions that have
been created by private players who feel no other obligation towards the common good than to maximize their
personal profits within the confines of the law.

Q: But the government does not have to do it all by itself. After all, there are also the correctly cited self-healing
forces of the free-market at work here?
A: True. But it is a misconception to believe that these self-healing forces of freedom will for ever be able to
remedy the distortions that freedom creates without temporarily upsetting the premises of that very freedom itself.
In other words, it may eventually take a protracted dialectic process of regime changes (witness Plato’s concept of
the circle of political systems) to finally re-establish the rule of law, if there are no private sector players around
who are willing to take an existential risk in order to put the self-healing forces of freedom at work here and

Q: And Noah denkt™ intends to be such a force?
A: Correct.

Q: Well, there is obviously no fault of ambition here. Let us ask you therefore what the background of Noah
denkt™ is?
A: Noah denkt™ is the brainchild of a political novel which was published in 2007 and whose title in English would
read as follows: “
Business Plan: Existentialist Philosopher”. This website “Noah denkt™” was equally launched in
2007 and is the property of Wil Leonards and his
Landei Publishing business which is located in Germany.

Q: In other words, the novel which provides the theoretical background to this website is not available in English
as of now?
A: No, it isn't at this point.

Q: Is Wil Leonards and his
Landei Publishing business planning to translate the “Business Plan” into English?
A: At this point, Wil and his
Landei Publishing business have their hands full with keeping the Noah denkt™-
project up to date. Wil is open, however, to discuss the licensing of his book to foreign vendors.

Q: How can he be reached?
A: You can best reach him by email at:

Q: Okay, let´s come back to Noah denkt™ itself. Assuming that Noah denkt™, in deed, does get its predictions
right, how does it plan to get credit for that then?
A: By trusting in the fact that quality will eventually prevail just for being what it is. After all, people will eventually
be able to see that they could have made money if they had followed our way of thinking. What better sales
argument is there to promote your proposition than this?

Q: But still, shouldn’t you be more active when it comes to marketing your services?
A: Well, we do not like to receive cold calls and so, in the spirit of the Golden Rule, we cannot wage this method
onto others either, can we?

Q: And what about mailings?
A: We see mailings as a legitimate way to spread your news as long as the sender himself does not feel that he is
unduly hawking his services to an audience that, at this point, is either too stubborn or too conceited to
understand the quality that is being provided to it.

Q: Isn’t it too big a risk to place all one’s hope on the irresistible charm of quality?
A:  It is a huge existential risk. But the idea of reason and freedom itself poses a huge existential risk. And so it’s
only reasonable that people should not shy away from trusting in their convictions, even if that requires them to
go through quite some nail-biting before they see the end of the tunnel.

need for existential risk-taking, Golden Rule of Reciprocity in business, categorical Imperative
in business, superior analysis of financial markets,
superior financial speculation, better
financial speculation,
a market based solution for financial reform