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When Nerds try to be sociable
Observation, first drafted on Oct. 26, published on Oct. 30, 2007
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Not that we would know much about Facebook. All that we understand about it is that it is a social networking site,
and that part of it has now been bought by Microsoft. About Microsoft, in turn, we know that it was originally
founded by a computer nerd, and that this person has shown a considerable paranoia in the past with respect to
his company being overtaken by the competition. What all this leads us to conclude as far as Microsoft’s
Facebook investment is concerned, is, that we simply cannot believe that Microsoft will be able to treat its new
protégé in a such way that the latter will truly turn it into an asset for supervising stake holder company. For too
socially off-centered is the spirit that reigns in Microsoft that one could now expect, that it will be capable of
enhancing the easy-access mainstream appeal that Facebook lives by.

No, if we want to be honest here, we have to admit, that this investment is just another attempt by Microsoft, to
make itself more interesting than it actually is. And so we cannot conceal our pessimism that it will thereby
manage to reinvent itself. For too little has it so far understood its own deficiencies that it could now still hope to
overcome them easily.

No, no, if Microsoft truly wants to change its appeal, it has to accept, that its nerdiness will make it impossible for it
to become a really glitzy internet thing. And so it has to look elsewhere to find a new business mission for itself.
For too secretive and enclosed is its nature really that it could now still expect to gain a future outside its natural
habitat.

Given therefore that it is much rather in defense or industrial applications where Microsoft will find its future home,
we urge its investors not to get trapped by the media hype that is surrounding its current Facebook move. For too
little would they in this case understand the real challenge that a turbo-dynamic value creation poses they could
now still trust to master it.

No, no, and a third time no, anyone who wants to grow sustainably in this world has to understand, that he cannot
achieve the latter by spending money on cosmetics, but rather has to understand that it only by accepting his
individuality that he will be able to benefit from it. For too little would he else have confronted his own
shortcomings that he could now still hope to successfully reinvent himself.
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Conflict of Interest Statement with respect to Microsoft and Facebook

Q: Does Wil Leonards hold shares in Microsoft and/or Facebook?               
A:  No

Q: Has Wil Leonards done consulting work for Microsoft and/or Facebook?
A: No

Q: Do members of Wil Leonards' family hold shares in Microsoft and/or Facebook?               
A:  No

Q: Have members of Wil Leonards' family done consulting work for Microsoft and/or Facebook?
A: No
                    
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    Noah denkt™  -
    Project for Philosophical Evaluations of the Economy
Addition to this comment from Jan. 6, 2009: Noah denkt™ believes that the Microsoft share price is likely to rise
in 2009, due to an albeit modest recovery of the overall economy in the coming year.